From the outside looking in, the reality of what real estate agents do and what we are like is often quite different than the perception consumers — or even aspiring agents — have, which is often gleaned from relatively few encounters and reality TV. As such, there are many myths surrounding our profession. Here are my top 10 faves.
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Realogy takes on Compass in the court over alleged unfair recruiting and poaching practices.
Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for the real estate industry.
Kentwood Real Estate’s Team Denver Homes has deleted a promotional video in which its agents rap about luxury homes they've sold in a parody of the "Fresh Prince of Bel Air" theme song — amid strong criticism about it being pro-gentrification.